Discover the power of your personal brand for LinkedIn
Presenting yourself authentically online; how do you do this?
To attract the right customers or investors for your business or start up...
...you start with defining your personal brand!
You want to attract investors and you want to bring more variety to present your business online via different channels.
Personal branding strategy - Discover the power of your personal brand for the right audience(s)
In this modular traject, we are going to define your personal brand strategy as business owner or CEO of your start up to make the connection online with your ideal customers and investors. The basics start with you! So what to expect?
- We discuss the critical succes factors for a strong personal brand profile online
- We define the right content pillars and content theme's to add to your business marketing strategy
- We do a thorough online analysis to build your personal messaging framework for your LinkedIn account
- We cover not only the basics for LinkedIn but also your vision and introduction on the website, emailmarketing, presentations.
In short, we lay the foundation for an effective personal content strategy and a strong online personal brand to attract the right audiences. This will result in a personal contentplan 2025 for your business or start up to stay 'top of mind' with your ideal customers and investors!
- It starts with you; what are the key personal assets you bring as entrepreneur and business owner? What is your vision as a thought leader? What ambitions for the future?
- How to make the connection with your ideal customer or investor on a personal level.
- What the added value is you bring to the market place
- What content formats and communication style fit your personality and business to deliver your key messages
- Content ideas for personal content on LinkedIn, but also your personal communications on your website, webinars, emailmarketing, one-pagers, whitepapers and presentations.
Contents module "your complete personal branding strategy in 60 days"
- Analysis of your business "DNA", your personal values, qualities and visualisation of your personal brand
- Defining your personal key messages in relation to the buyer's persona and customer journey
- Check content formats, communication channels and your personal style to deliver your authentic personal brand stories
- Basis framework for your personal brand strategy including content pillars and en content theme's
- Create your content calendar and content types for maximum visibility on LinkedIn
- We upgrade your LinkedIn-account including look & feel for the right audiences
- You will receive all relevant templates for your personal branding strategy, tools for the content creation proces and a key template contentplan 2025, including your personal LinkedIn calendar with content types and formats.
What will you get from this personal brand and LinkedIn content strategy module?
- Key insights into your professional identity for your personal online content strategy
- You discover your mission and vision statement, in short your WHY foor your brand strategye
- Your 'brand voice'; what are your key words and phrases to define you as entrepreneur
- Your authentic message framework and key content theme's, images and formats which fit your personality
- Numerous content ideas for relevant content on LinkedIn to attract the right audience(s)
- A contentplan to consistently and effectively share your content online
- State-of-the-art LinkedIn profile!
- Tools & templates: het ABC of brand thinking, contentplan template, a personal brand LinkedIn checklist and more!
This module is perfect to invest in both your business and personal brand awareness, and to reach out to your ideal customers!
Location: Strijp S in Eindhoven or online (t.b.d.)
Investment: 1.495,- (ex. BTW en reiskosten).
For our cooperation I need your business model canvas, marketing- or business plan.
Please contact me if you need more information, if you want to discuss your specific business requirements or your preferred payment plan!
"I've complete a personal branding traject with great satisfaction. Sandra dives into your business and explains where your communications can be improved. It was helpful having this supporting line next to me "
Bianca
"My Personal Brand session was very insightful. Especially the conversations about my personal drivers and vaues as a professional. We did not only discuss theory, but also the practicalities"
Eric
"Sandra helped me with creating my Personal brand. She helped me with her listening skills, lots of questions and most importantly: a lot of humor. I am very pleased wih the end result and feel confident with the steps to take."
Trude
More about Personal Branding specialist Sandra Stassar
After I've worked more than 16 years for international companies in Eindhoven Brainport area, I started my own business. I liked working on projects to support the employee brand , internal brand or corporate brand. Now it was the time to focus on a similar metier: personal branding.
That's why I now support small business owners and their teams with business communications.
The power of your personal brand is a superpower to make impact in the world. I help business owners making their dreams come true as 'a force for good'. In the end to spread happinez in the world. Thats my personal mission. I do this by combining my innovative and analyticals qualities. The result? I bring new content ideas to the table. In the end, to build the connection for my customers with their most important stakeholders.